Multi-Channel Direct Marketer
A multi-channel direct marketing company’s goal is to increase up-sell revenue with custom club online and in-bound call centers. Some of the challenges are to develop a program that must integrate with their current platform, cannot interfere with the order process and must out-perform their incumbent. At AEGON Direct Marketing Services, Inc. (ADMS) our strategy is to develop, implement and manage a value-added benefit custom club product for the client’s customer base.
Results: At launch the custom club yielded an increase over double-digit conversion of the generic program with no negative impact on back-end performance.
New Prospect Lists would be the center of numerous companies. To effectively generate them, you will need to positively prospect for marketing leads – then rapidly identify and follow-up the most popular prospects